How often do we visit print shops all around the world? Where they proudly show off their new, highly productive printing machines and their state-of-the-art pre-press stage. Then we go to the second floor, where lots of employees are busy working on post-press, cutting products to size and adding enhancements. And suddenly, all the advantages from the prior printing stage are lost in a flash.
And another thing: while the printing is performed to the highest quality standards and with excellent precision, finishing is sometimes completed on 50-year old machines. “They have long been written off, so they don’t cost us anything any more” is what we often hear. That may well be true, but the loss of quality neither delivers the kind of added value for which customers will pay good money, nor does it attract new clients. It is even possible that valuable print products can be damaged in the process.