Commercial printing: on a mission to wow customers

In a constant barrage of advertising messages, companies can find it increasingly difficult to reach their customers. It is all the more important to offer print products that offer a special experience at every touchpoint – both visually and in terms of the feel of print objects. After all, even in the digital era a sense of quality is delivered the old-fashioned way – directly via our senses.

The promotional impact of enhanced commercial printing has now been verified scientifically: the added value boosts retention time, level of attention and purchase incentive.

Often a few small, well-placed details are enough to highlight the classiness and appeal of a brand – an embossed detail on the label, a hologram on the packaging, a hot foil stamping on the presentation folder.

You can do all of this efficiently with our versatile machines.